New health food store set to open in Roanoke


When I moved here to Roanoke, I have to admit, I was surprised the area did not have a Whole Foods or Trader Joe’s. For those who had similar feelings when they first moved to Roanoke, I have good news! Asheville based grocery store Earth Fare, a store that touts itself as “the authentic specialty organic and natural foods grocery store” is set to open. It is located near Mellow Mushroom at 2203 Franklin Road SW.

Here’s an excerpt of what Earth Fare says it will provide:

Since 1975, Earth Fare has distinguished itself as a leader in the healthy foods industry by developing a unique Food Philosophy that informs every product offered in the store. This Food Philosophy ensures that all products sold are free of high fructose corn syrup, artificial fats and trans-fats, artificial colors, artificial preservatives, artificial sweeteners, bleached or bromated flour, and are never administered antibiotics or growth hormones. In addition, Earth Fare recently announced that its more than 750 private brand food products are now sourced using only non-GMO ingredients, and new products are added to the shelves each day.

In addition to groceries, the store will also feature an organic cafe and juice bar. If you are wanting something quick to grab for lunch, the store will also have a salad bar, hot foods bar, pizza station, and sandwich counter.

The store will host a grand opening celebration November 8 just before 7 a.m.

If you want to go check it out, there are these perks involved:

  • Mystery gift card giveaway valued at up to $500 to the first 100 shoppers
  • Free samples
  • Product demonstrations
  • Live music

The festivities will continue through opening week with promotions, raffles, product samples and family friendly entertainment.

November 8 is a month away, so if you are too excited for the grand opening, in the meantime you can enter this contest for a $100 gift card.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s